Racing Foundation launch new brand and website for a digital-first era

20 Apr 2022

The Racing Foundation has today unveiled a brand new website and logo.

Bringing the Racing Foundation into the digital age, the modernised branding features interlocking initials to form a recognisable logo that translates across all forms of media.

The website of the charitable foundation, which was established in 2012 to oversee the distribution of funds to charitable causes within the racing industry, has been streamlined for those looking for information on applying for grants as well as user-friendly access to its news pages.

Rhi Lee-Jones, Communications and Events Manager said: ‘As the Racing Foundation turns 10-years-old this year it felt only right to refresh its branding for a new, digital-first era.

“Not moving away from its function as a major funder of the industry, the new branding inherits a traditional and classical feel as the Foundation maintains the same values adopted at inception: to act as a catalyst and funder of improvement in the racing industry.”