Dom Matcham

30 Apr 2024

Dominic Matcham is the Founder and Managing Director of INVADES, a sports media and events company on a mission to create the next generation of horseracing fans and DOUGH, a social media centric staffing agency providing front of house hospitality staff to racecourses and other venues. Operational across the UK, Ireland, Australia and New Zealand, INVADES sells over 100,000 tickets a year helping racecourses reduce unsold capacity and connect with Gen-Z consumers. In his keynote talk, Dom explains how the industry can better harness social media to influence social licence within this demographic and attract the next generation of racegoers.